Your marketing team produces more than ever. And can show less and less for it.
That is where the conversation with the board breaks down. The Cible Scan puts the two back in line: what the team does, and what it returns.
- Four weeks
- € 3,500 excl. VAT
- One person, not an agency
Thirty minutes. No strings.
What it gets you
More effective
Fewer scattered activities. The team knows why it does what it does — and what it can drop without losing anything.
Closer to sales
Marketing and sales hold the same conversation, about the same accounts, with the same priorities.
Provable
Numbers you can steer on, and that the board understands without translation.
The offer
The Cible Scan
Four weeks to establish where your team loses effectiveness, what the join with sales looks like, and what you can steer on. The outcome is a plan your team runs itself.
- Week 1
Listen
Conversations with the team, with sales and with the board. What gets produced today, at whose request, and why.
- Week 2
Examine
Where effectiveness leaks away: duplicated work, output with no recipient, signals that exist but go unused.
- Week 3
Connect
Where marketing and sales miss each other — and which numbers can carry that conversation.
- Week 4
Decide
Priorities: what stops, what starts, what you steer on. Presented to the team and to the board.
What you have after four weeks
- A written plan your team can execute without me.
- The places where effectiveness leaks away, named and quantified.
- A set of steering numbers you can put in front of the board.
- The priorities for the ninety days after, in order.
One figure, not a range. What is described above is what you get.
And after that?
Nothing, if the plan stands on its own — that is the point. If you want support during execution, that takes the shape of a three-month engagement. We only discuss it if the plan gives reason to.
Who it is for — and who it is not for
This is for you if
- You have a marketing team of your own.
- You sell B2B, with long cycles and several decision-makers.
- The board asks questions marketing struggles to answer.
- You want the team to get better, not to be replaced.
This is not for you if
- You have no marketing team. There is then no one to hand over to, and the plan stays on the shelf.
- You are looking for an agency to take execution off your hands.
- You are looking for an extra pair of hands to run the tools.
Who I am
Marc Roelofs. Thirty years in marketing and communications, much of it at A-brands: Groupe SEB, Heineken, NS, BAM.
I have written strategy and I have executed it. That is the difference: a plan that will not survive Monday morning, I recognise before I write it.
I work alone. No agency, no team to brief, no ramp-up to pay for, no extra headcount. I hand over; I do not take over.
Thirty minutes. No strings.
Request a conversation
Thirty minutes, no strings. Say in one sentence where it gets stuck — I answer within two working days.